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  1. Microsoft security
  2. Passwordless authentication
Passwordless and passkeys for US businesses

Sixty nine seconds becomes three, and there is nothing for a phishing page to steal.

The published figures are unusual. Synced passkeys sign people in fourteen times quicker than a password followed by traditional multifactor. Ninety nine percent of users get through registration. Sign-in succeeds ninety five times out of a hundred, where legacy methods manage thirty. Security controls almost never make things faster. This one does.

Book a passwordless readiness reviewSee how passkeys work
Passwordless authentication and passkeys for US organizations
  • 3 secondsVersus 69 for password plus MFA
  • 99%Successfully register synced passkeys
  • 95% vs 30%Sign-in success against legacy methods
  • Phishing resistantOrigin-bound, cannot be replayed
How it works

Eight properties of passkeys that shape how a rollout should be built.

The framing in the vendor documentation is blunt. Remote phishing is growing, its purpose is to steal or relay identity proofs, passwords, SMS codes and emailed one-time passcodes among them, and none of that requires the attacker to touch the device. Attack toolkits driven by AI are making the whole category both more convincing and easier to run at scale.

The numbers, which are unusually specific

These numbers come from hundreds of millions of consumer Microsoft accounts, which makes them unusually well evidenced. Registration succeeds for ninety nine percent of users. Sign-in takes three seconds against sixty nine for a password plus traditional multifactor, a fourteen fold difference. And people complete sign-in ninety five percent of the time compared with thirty percent on legacy methods. It is rare for one change to move security and usability in the same direction this decisively.

Origin-bound, which is why phishing fails

Two properties do the work: public key cryptography bound to an origin, and a requirement for local interaction from the user. Together they make a passkey close to unphishable. Your device keeps the private key, the site keeps the public one, and the pair functions only on the site or application it was created against. However convincing a counterfeit login page looks, a passkey registered for the genuine site simply will not work on it.

Verifier impersonation resistance, in plain terms

Put another way, the authenticator hands its secrets only to the relying party the passkey was registered against, never to something impersonating that party. That single property is what breaks adversary-in-the-middle tooling, and adversary-in-the-middle tooling is the reason a great deal of traditional multifactor authentication is considerably weaker in practice than the organizations relying on it assume.

Device-bound and synced, and the difference matters

With a device-bound passkey the private key is generated on one physical device and never leaves it. Microsoft Authenticator and FIDO2 security keys are the examples given. A synced passkey encrypts the key locally and then syncs it to a cloud passkey provider, with Apple iCloud Keychain and Google Password Manager named in the documentation. Either is a substantial improvement on anything phishable. Which one fits depends entirely on who is using it.

Attestation, the setting that forces the choice

The documentation is unambiguous. Synced passkeys carry no attestation support. Attestation is enforced at the passkey profile level. And once you enable it, only device-bound passkeys are permitted, with synced passkeys shut out entirely. No other choice in a passkey deployment carries as much weight, because this one decides whether your users can simply use the device unlock already sitting in their pocket.

Microsoft's own guidance on who gets which

The recommendation for FIDO2 security keys is aimed at heavily regulated industries and at anyone holding elevated privileges. The documentation is candid about the trade, noting they raise costs across equipment, training and helpdesk support, with lost keys and the account recovery that follows being the usual driver. Outside those populations, synced passkeys are positioned as the convenient and inexpensive route away from traditional multifactor.

Cross-device sign-in without registering everywhere

Three usage patterns are supported: on the device holding the passkey, across devices by scanning a QR code, or through a FIDO2 security key. That range matters more than it first appears. Shared machines, people moving between a personal phone and a company laptop, and the ordinary situation of needing to sign in on a machine that is not your own are all covered by it.

Standards that are not Microsoft only

The underlying standards are FIDO2, with WebAuthn handling the browser side and the client to authenticator protocol handling communication with the authenticator itself. These were built by security specialists across the industry to interoperate. What that buys you in practice is a credential model that keeps working outside the Microsoft estate, which cannot be said for most authentication upgrades.

The decision that shapes everything else

Attestation or synced passkeys. The platform will not give you both at once.

The documentation leaves no room here. Attestation is unsupported by synced passkeys, and turning attestation on at the passkey profile level locks them out. Every other decision in the rollout descends from this one.

  • Turn attestation on and you gain device identity you can verify cryptographically through the FIDO Metadata Service, which lets you check the authenticator model and write policy that admits certified devices only. The cost side is that every single user then needs a device-bound passkey, which realistically means a security key or Microsoft Authenticator, and behind that sits the equipment budget, the training and the recovery workload.
  • Permit synced passkeys and you get the ninety nine percent registration figure and the three second sign-in, for the simple reason that people are using the face or fingerprint unlock already configured on their phone. What you trade away is provenance. Unattested passkeys, whether synced or device-bound, tell you nothing verifiable about the device behind them.
  • Most businesses end up running both, split by population. Attestation gets enforced on administrators, on the people approving payments, and on anyone working inside a heavily regulated function. Everyone else gets synced passkeys. A control adopted by ninety nine percent of your workforce is worth more than a stronger one that half of them find a way around.
  • None of this is a technical question. It is policy design, and it should be settled before a pilot begins. Changing your mind later forces everybody to register again, and that is exactly where these rollouts burn through the goodwill they depend on.
Ask us to design the population split
How we approach it

Four things that determine whether a passwordless rollout finishes.

Technology is rarely what sinks a passkey deployment. What sinks it is a policy decision taken too late, a group of users who were never able to comply, or a recovery process nobody sat down and designed.

We settle the attestation question before anything else

Because switching attestation on removes synced passkeys from the picture completely, it changes what each user needs and what the whole program costs. We settle it at the start and settle it per population rather than tenant-wide, since the answer that works is almost always attestation for administrators and privileged accounts with synced passkeys behind everyone else.

We start with the population where the risk is highest

This means administrators, the people who approve payments, and anyone holding access to a system whose compromise would genuinely hurt. Security keys are the documented recommendation for elevated privilege users. The population is small enough that equipment and training stay affordable, and the risk it removes is the largest single reduction on the table.

We design the recovery path before the pilot

A lost phone or a misplaced security key is not an edge case, it is an ordinary weekday. The documentation says as much, calling out account recovery from lost keys as a driver of helpdesk cost. So the recovery process gets written and rehearsed, break-glass path for administrators included, before the first credential is registered rather than after the first person is locked out.

We find what will block you before you commit

When one of these programs stops halfway, the cause is nearly always the same: legacy applications, on-premises systems and third-party services that never learned modern authentication. Finding them in week one lets you scope the rollout to what can genuinely go passwordless and put the remainder on its own track, instead of walking into that wall three months in.

Where this matters most

Six US situations where passwordless is the right next move.

What links these together is one of two things: a group of users who are actively under phishing attack, or a service desk giving up a serious slice of every week to password work.

A regulated firm with privileged users to protect

FIDO2 security keys carry a specific recommendation for heavily regulated industries and for elevated privilege accounts. Banks, lenders, insurers and any firm sitting under NYDFS Part 500 or the FTC Safeguards Rule get a lot from this: attested device-bound passkeys issued to administrators and approvers is a narrow change affecting few people that removes a disproportionate amount of risk.

An organization that has already been phished successfully

An intrusion that succeeded despite multifactor being switched on is nearly always a relay or an adversary-in-the-middle attack. This is the exact failure passkeys close, because verifier impersonation resistance stops the authenticator handing anything to a party impersonating the real one.

A large frontline workforce with high password reset volume

Store staff, hotel teams, drivers and facilities crews sign in rarely, forget their passwords reliably, and account for a large slice of every service desk queue. The published ninety five percent sign-in success against thirty percent on legacy methods delivers the most value in precisely this population, because it is where the current failure rate starts highest.

An organization where MFA fatigue prompting is a real risk

Firing push notifications at somebody until one gets approved works, and it works because approving is one tap with no context attached to it. A passkey demands the user be present and unlock the credential on the machine they are actually signing in from. There is no prompt sitting there waiting to be approved by accident or out of sheer fatigue.

An estate with shared devices or people between machines

Think shift patterns, shared terminals, and staff moving between a personal phone and a company laptop. Because cross-device sign-in works through a QR code, nobody has to register a credential on every machine they might sit down at. That removes one of the more practical objections raised against passwordless in operational settings.

An organization trying to reduce authentication friction

Very few security changes get requested by the people subject to them. This one does, once they have tried it. Three seconds against sixty nine is not a rounding difference, and a ninety nine percent registration figure means nobody spends the quarter chasing stragglers. If security has historically been a difficult internal sell, this is the project that changes how the function is regarded.

Three positions

How authentication actually works in most US organizations.

That middle column, a password followed by a texted code or an authenticator prompt, is where most organizations live. It is also precisely the target the documentation describes remote phishing as going after: identity proofs an attacker can steal or relay without ever touching the device.
Resistant to a convincing fake login page
Passkeys deployedYes
Password plus MFANo
Password onlyNo
Resistant to relay and adversary in the middle
Passkeys deployedYes
Password plus MFANo
Password onlyNo
Resistant to SMS interception
Passkeys deployedYes
Password plus MFADepends
Password onlyNot applicable
Resistant to MFA fatigue prompting
Passkeys deployedYes
Password plus MFAPartly
Password onlyNot applicable
Typical sign-in time
Passkeys deployed3 seconds
Password plus MFA69 seconds
Password onlyFaster, and unsafe
Reported sign-in success rate
Passkeys deployed95%
Password plus MFA30% for legacy methods
Password onlyNot comparable
Password reset burden on the helpdesk
Passkeys deployedReduced
Password plus MFAUnchanged
Password onlyHigh
Device provenance available
Passkeys deployedWith attestation
Password plus MFANo
Password onlyNo
Works across cloud and on-premises resources
Passkeys deployedYes
Password plus MFAYes
Password onlyYes
Frequency in the US mid-market
Passkeys deployedRare
Password plus MFACommon
Password onlyStill common
Feature
Passkeys deployed
Password plus MFA
Password only
Resistant to a convincing fake login page
YesNoNo
Resistant to relay and adversary in the middle
YesNoNo
Resistant to SMS interception
YesDependsNot applicable
Resistant to MFA fatigue prompting
YesPartlyNot applicable
Typical sign-in time
3 seconds69 secondsFaster, and unsafe
Reported sign-in success rate
95%30% for legacy methodsNot comparable
Password reset burden on the helpdesk
ReducedUnchangedHigh
Device provenance available
With attestationNoNo
Works across cloud and on-premises resources
YesYesYes
Frequency in the US mid-market
RareCommonStill common
The two types

The two credential types compared only where they genuinely diverge.

Either one leaves phishable multifactor methods far behind. What you are actually choosing between is provenance, cost and how many people will adopt it, not between something secure and something insecure.

Consideration

Where the private key lives

Device-bound
One physical device, never leaves it
Synced
Encrypted locally, synced to a cloud provider

Consideration

Examples named by Microsoft

Device-bound
Microsoft Authenticator, FIDO2 security keys
Synced
Apple iCloud Keychain, Google Password Manager

Consideration

Supports attestation

Device-bound
Yes, where the authenticator is certified
Synced
No, stated explicitly

Consideration

Device provenance

Device-bound
Yes, when attested
Synced
No

Consideration

Microsoft recommends for

Device-bound
Highly regulated industries, elevated privilege users
Synced
Most users outside those environments

Consideration

Cost profile

Device-bound
Equipment, training and helpdesk, especially on lost keys
Synced
Described as a low-cost alternative

Consideration

Recovery when the device is lost

Device-bound
Account recovery process needed
Synced
Available on other devices with the provider

Consideration

Phishing resistance

Device-bound
Yes
Synced
Yes
ConsiderationDevice-boundSynced
Where the private key livesOne physical device, never leaves itEncrypted locally, synced to a cloud provider
Examples named by MicrosoftMicrosoft Authenticator, FIDO2 security keysApple iCloud Keychain, Google Password Manager
Supports attestationYes, where the authenticator is certifiedNo, stated explicitly
Device provenanceYes, when attestedNo
Microsoft recommends forHighly regulated industries, elevated privilege usersMost users outside those environments
Cost profileEquipment, training and helpdesk, especially on lost keysDescribed as a low-cost alternative
Recovery when the device is lostAccount recovery process neededAvailable on other devices with the provider
Phishing resistanceYesYes
How a rollout runs

Five steps, and the policy decision comes before the pilot.

Six to twelve weeks is typical, driven by how many people are in scope and how many legacy blockers turn up. Configuration accounts for a small fraction of that.
  1. 1

    Decide the attestation policy, per population

    Since attestation enforced at the passkey profile level shuts synced passkeys out completely, this choice dictates what each user has to carry. Rather than one tenant-wide answer we split it by population: attested device-bound passkeys for administrators and elevated privilege accounts, synced passkeys across the wider workforce.

  2. 2

    Find the blockers

    We look for legacy applications, on-premises systems and third-party services incapable of modern authentication, and for any group of people without a device that could hold a credential. This is the step that produces an honest scope. Skipping it is the single most common reason these projects reach sixty percent and stop there permanently.

  3. 3

    Design and test recovery before registering anybody

    Five scenarios get written down and rehearsed: a lost phone, a lost security key, a new starter, a leaver, and a break-glass path for administrators that has actually been tested. Since lost keys and the account recovery that follows are called out as a helpdesk cost, this process has to exist on paper and a real person has to have walked it end to end.

  4. 4

    Pilot with the privileged population

    A small population, carrying the highest risk, with the strongest motivation to make it work, and the best equipped to describe a problem clearly rather than route around it in silence. This is where the hardware, the enrollment journey and the recovery process meet reality for the first time.

  5. 5

    Roll out broadly, then reduce password reliance

    Synced passkeys go out to the wider workforce, where registration rates run high and the experience does the persuading for you. After that comes a slower and quite separate piece of work: shrinking what a password is still able to do. Adding a better credential and removing the old one are two different projects, and treating them as one is how programs stall.

Straight answers

What US organizations ask about passwordless and passkeys.

The published figures come from hundreds of millions of consumer Microsoft accounts. Synced passkeys sign in fourteen times faster than a password with traditional multifactor, three seconds against sixty nine. Ninety nine percent of users complete registration. Sign-in succeeds ninety five percent of the time where legacy methods manage thirty. Those are vendor numbers at consumer scale, so treat your own enterprise results as likely to differ in magnitude. The direction of travel is not in question.

The answer is that they are bound to an origin. A passkey is a key pair, private half held on your device, public half held by the one site or application it was created for, and it functions on that origin alone. However persuasive a counterfeit login page is, it lives at a different origin, so the passkey will not operate there even if the user is completely taken in. There is no code for them to read aloud and no prompt for them to approve.

Verifier impersonation resistance is the property that handles this. It means the authenticator releases secrets only to the relying party the passkey was registered against, never to someone impersonating that party. This is the attack that renders much of traditional multifactor ineffective, and closing it is the main technical argument for moving to passkeys rather than bolting on yet another factor.

A device-bound passkey creates and holds its private key on a single physical device, and that key never leaves it. The examples given are Microsoft Authenticator and FIDO2 security keys. A synced passkey has its key generated by the hardware security module, encrypted locally, then synced up to a cloud passkey provider, with Apple iCloud Keychain and Google Password Manager named. Both resist phishing equally. Where they part company is provenance, cost and what recovery looks like.

For the bulk of your workforce, yes. The guidance says that users outside heavily regulated environments, without access to sensitive systems, are well served by synced passkeys as a convenient and inexpensive replacement for traditional multifactor, and it notes that Apple and Google have both built advanced protections around passkeys held in their clouds. Administrators and elevated privilege accounts are a different case, and device-bound with attestation is the defensible answer there.

At registration time it confirms the passkey provider or the device is genuine, delivering device identity that can be verified cryptographically through the FIDO Metadata Service. Relying parties can then check the authenticator model and write policy admitting certified devices only. The trade is absolute rather than partial: synced passkeys support no attestation at all, and enabling it at the passkey profile level restricts you to device-bound passkeys.

Almost certainly not, and buying them for everyone is a common early mistake. The recommendation covers heavily regulated industries and elevated privilege users, with an explicit warning that keys raise costs across equipment, training and helpdesk support, especially once people start losing them and needing account recovery. Everyone else is better served by passkeys in Microsoft Authenticator, or by synced passkeys on the phone already in their pocket.

The answer depends on which type they had, which is one more reason the earlier decision matters. Synced passkeys are present on any other device signed into the same passkey provider, so getting back in is usually simple. A device-bound passkey lost with a security key or a phone requires a full account recovery process, and the documentation names that as a helpdesk cost. In either case the process gets designed and tested ahead of rollout, not improvised during the first incident.

Sign-in works against Microsoft Entra ID and against Entra hybrid joined Windows 11 devices, carrying single sign-on through to both cloud and on-premises resources. Whether each of your own on-premises applications actually benefits comes down to how that application authenticates. That uncertainty is the reason we hunt for legacy blockers at the start rather than tripping over them in month three.

Yes. A passkey can be used on the same device where it is stored, cross-device via a QR code, or through a FIDO2 security key. The cross-device route is what makes this workable for shared terminals, shift environments and the situation where somebody needs to sign in on a colleague's machine, without registering a credential on every device in the building.

No. Passkeys follow FIDO2 standards, using WebAuthn for browsers and the client to authenticator protocol for authenticator communication, and Microsoft describes them as interoperable standards developed by industry security experts. The same credential model works across providers, which is why Apple iCloud Keychain and Google Password Manager appear in Microsoft's own documentation as passkey providers.

What traditional multifactor gives you is a second thing that can be phished, whether that is a code, a prompt or a message. Remote phishing is described as aiming at exactly those proofs, stealing or relaying them without any physical access to the device, with AI-driven toolkits making the technique both sharper and easier to scale. A passkey is not another proof waiting to be taken. It is a cryptographic credential tied to a single origin, and it replaces the phishable component instead of stacking on top of it.

Not at first, and making full password elimination the objective is why some of these programs grind to a halt. Putting a phishing-resistant credential next to the password captures most of the security gain straight away. Stripping away what the password can still do is slower work, gated on legacy applications and business processes. We scope the two apart so the first is delivering value while the second moves at whatever pace it can.

It answers the questions those processes actually ask. SOC 2 examinations, HIPAA security assessments and cyber insurance applications increasingly ask whether MFA is phishing-resistant, especially for administrators and remote access. A passkey deployment gives you a yes backed by product evidence rather than a qualified answer about push notifications. Your auditor or broker owns the interpretation; we own the controls and the evidence.

Six to twelve weeks for most organizations, and the constraint is rarely technical. The attestation policy decision takes a workshop. Finding legacy blockers takes a couple of weeks and determines realistic scope. Designing and testing recovery takes a week. The pilot with privileged users takes two to three weeks. Broad rollout moves quickly once the experience is proven, because the registration rate is high.

We scope per engagement, driven by population size, whether security keys are needed for part of it, and how many legacy blockers need work. Hardware where security keys are required is a separate line. What we will tell you free in the first conversation is which of your populations genuinely needs attested device-bound credentials, because that number is usually much smaller than people assume.
Before rolling out

Fifteen questions worth answering first.

Group one is policy. Group two is the state of the devices you actually have, which sets the boundary on what is possible. Group three is the fallback path, routinely skipped, and routinely the cause of the lockouts that follow.

Policy

  • Will you enforce attestation, and for whom?
    Enforcing it excludes synced passkeys entirely.
  • Which populations need device-bound passkeys?
    Microsoft recommends them for elevated privilege users.
  • Are you in a highly regulated function?
    That is Microsoft's own trigger for security keys.
  • Is there a policy on personal devices?
    Synced passkeys frequently live on a personal phone.
  • Will passwords be removed or just deprioritized?
    Two very different projects.

Device reality

  • What proportion of staff have a modern smartphone?
    Synced passkeys depend on it.
  • Are your Windows devices on Windows 11?
    Relevant to sign-in scenarios and hybrid join.
  • Are devices Entra joined or hybrid joined?
    Determines the single sign-on experience.
  • Are there shared or kiosk devices?
    Cross-device sign-in via QR code helps here.
  • Do you have an Apple and Android mix?
    Both have synced passkey providers.

The fallback path

  • What happens when somebody loses their phone?
    Decide before rollout, not during.
  • What is the helpdesk recovery process?
    Security key loss is more costly to recover.
  • Is there a break-glass path for administrators?
    Tested, not assumed.
  • Are legacy applications blocking the move?
    They usually are, and need identifying early.
  • Who is in the pilot group?
    A pilot group that raises its hand instead of quietly finding another way in.
Related reading

The pages around this one.

MFA solutions

The wider multifactor landscape, covering the methods passkeys exist to replace and the reasons they stopped being enough.

Learn more

Conditional Access

Where you express which populations must present a phishing-resistant credential, and under what conditions.

Learn more

Privileged Identity Management

Strengthening how administrators authenticate is only half the job. The other half is taking away privilege that stands permanently.

Learn more
Next step

Begin with the administrators. Small population, and the biggest single reduction in risk on offer.

Device-bound credentials carry a specific recommendation for elevated privilege accounts, and that group is normally small enough to equip and train inside a fortnight. The rest of the organization follows on synced passkeys, where registration rates run high and nobody needs persuading twice.

Book a passwordless readiness reviewSee phishing-resistant MFA

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