Microsoft Priva, privacy management beyond DLP.

Not automatically. Purview already covers most of what data protection asks for, meaning loss prevention, retention, discovery and sensitivity labels. What Priva adds sits specifically on the privacy side: risk policies, request handling as an automated workflow, consent, and impact assessments. As a rough threshold, companies on E5 Compliance start getting real value once they handle five or more subject rights requests a year, or when they need a privacy posture they can defend under GDPR or California law.

The workflow moves through defined stages: the request arrives, the requester identity is verified, the estate is searched, the results are reviewed and redacted, the package goes out, and the response is documented. Deadlines are tracked without anyone having to remember them, and the audit trail is kept for whenever a regulator wants to look. The stages are configured per framework you operate under.

The platform does not care which regulator you answer to, and the workflows get configured for yours. California under CCPA and CPRA carries obligations around access, deletion, retention and opting out that rub up against GDPR without matching it, and the same is now true of Virginia, Colorado, Connecticut, Texas and the rest of the state laws that followed. Deployment includes templates and documentation shaped to the state regimes you actually fall under.

Three come configured. Overexposure, meaning far more people can reach personal information than have any reason to. Hoarding, meaning it has been kept long past the purpose it was collected for. And transfer, meaning it is crossing a geographic or organizational line. Each gets tuned against your own estate, because an untuned policy produces alerts nobody reads within a fortnight.

There are templates and tooling for impact assessments, but an assessment is a documented decision process and it needs your privacy lead to actually run it. The tooling makes the work faster. It does not take the accountability off anybody.

It captures consent as a receipt, follows what happens when somebody withdraws it, and connects to marketing platforms. For marketing consent we usually wire it to Dynamics 365 or HubSpot. Where consent is occasional rather than campaign driven, the native tooling handles it perfectly well on its own.

Yes, and it comes up often. The usual work is tuning risk policies somebody left on defaults, tightening up how requests actually flow, and connecting it to whatever privacy platform is already in place, typically OneTrust or TrustArc. Three to four weeks covers most of these.

Where OneTrust, TrustArc or DataGuard is already in place, the split we recommend is that Priva does the discovery, the searching and the request handling inside Microsoft 365, since that is where the data actually lives, and the existing platform keeps consent and assessments. The integration is designed specifically so the same process does not end up running twice.